So your event was a success. All the seats were sold out, the speakers delivered insightful information, and the entire event received rave reviews in industry press, creating a sense of FOMO around the Internet.
So that’s it? Everyone goes home and says “See ‘ya until next year”?
With a little planning, graphic recording can extend the reach of your content far beyond your event. Engage graphic recorders to record your keynotes and breakout sessions. During the conference, you can display graphic recordings on easels throughout the break areas. Watch as your attendees take selfies in front of the boards and post them directly to social media. Encourage them to use your event hashtag!
You can also opt for digital graphic recording, which allows images to be displayed on video monitors throughout the event area as well as on the main stage as the audience sits down before the next session.
There are a few ways you can repurpose graphic recording images to extend the reach of your event’s content and sustain excitement about it.
A thank-you email
Of course you send out an email thanking your attendees for a successful event. Take it a step further and include a graphic recording of one of the more popular sessions so people can reengage with the content.
An email opt-in
Incorporate images from all of your graphic recordings into a downloadable pdf, then encourage people to download it in exchange for their email. Ta-da! Instant email opt-in.
Post all your PowerPoints on Slideshare.
Incorporate all of the graphic recording images into a Slideshare, and be sure to use industry-specific tags.
Share on social media.
Yes, social media is visually driven! An engaging visual can have even greater potential to go viral because it is a quicker read than the typical blog post recapping conference events. Now that the conference is over, share single images on Instagram, Facebook, and Pinterest over the course of the next few months.
The ultimate speaker gift
Finally, a gift that your speakers will cherish. Graphic recording images can be printed out and framed before the end of the conference. (Yes, your speakers will hang them in their offices.)
Create excitement for next year’s event.
Fast-forward to next year. You’ll have images to share that will capture the excitement of your event when you’re starting to promote event passes.
Anne McColl is the Chief Infodoodler at LiquidSketchStudio.com, a Southern California graphic recording boutique that provides digital and analog graphic recording + sketchnote services for events and meetings.