Back in the days before quarantine, LiquidSketch Studio created a listening wall for Visit Sana Monica. At a local event, citizens were asked a series of questions including what was their favorite attraction, their favorite businesses, and ways to improve the city. Their input would be used to inform Santa Monica's new strategic plan.
LiquidSketch illustrated answers to bring more attention to the survey process at the event . The large mural attracted visitors’ attention and they stopped to participate in the survey. Each participant was also entered to win a free staycation as another incentive. After the event the wall was dismantled and would be used as a backdrop at other Visit Santa Monica events.
Listening walls showcase the power of graphic recording:
People see that their opinions are heard
They feel more part of the decision making process
The graphic recording image attracts attention
Pictures of the graphic recording image are shared on social media further amplifies live events
One citizen cited the local YMCA as one of their favorite attraction. Funny thing, the CEO of that YMCA saw the sketch and stopped to take a shot for the YMCA’s social media.
Contact LiquidSketchStudio.com to find out how we can create a listening wall to make your event more successful.