Festive Road is onee of the world’s leading travel and meetings engagement consultancy thatthey provide strategy, sourcing & delivery services to the travel industry buyer community and strategy, marketing and delivery services to the supplier community.

See What We See.

Festive-Road were a sponsor at the annual tradeshow for Global Business Travel Association with over 400 booths. They enganged LiquidSketch to sketchnote highlights from the tradeshow’s session on the booth walls during tradeshow hours. they used the theme, “See What We See” to share their takeways on the session content. They gave away purple heart sunglasses. LiquidSketch incorporated the purple heart sunglasses and icons into the board to highlight company insights.

live sketchnoting trade show booth

A visual breakthrough.

In a crowded room with 400 booths, the handdrawn tradeshow booth had a distinct appeal. Attendeees stopped just to inquire about the live illustrative process. Festive-Road staff was then able to engage them in conversation.

graphic record tradeshow booth


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The completed tradeshow booth.